2018 weekly update #3

This week, we've released a new product and made several pricing and product changes.

I can't wait to share the news with you. But before we get into the details, I'd like to say "thank you" to the customers who left the detailed feedbacks in their after-purchase survey. To give credit where credit is due, I'll list the customer's name and city for the change they have suggested.


First: We just released a new product: Tabletop Frames. They are essentially the Fine Art Frames with a back stand. Each frame arrives fully assembled and ready to go to your desk. Like our other frame products, these frames are made from real hardwood in New Zealand. There are two sizes: $55.95 for 8x8" and $59.95 for an 8x10". I'm sure that you can find much cheaper ones out there, but I'm confident that you probably can't find a better quality one in New Zealand. They are roughly 20-30% cheaper than the custom frames you can get from a framing shop.

Tabletop Frame
Product photo by @davidsteernz; Girl's photo by our customer Liz from Christchurch.

Next up, I'd like to announce the following over 50% permanent price drops on the following add-on options:

  1. 50%+ price drop on all frame addons. This price change applies to all framed products. For example, upgrading a 12x12" black standard frame to a box option used to cost $24 and now it's only $7; even upgrade to the white box frame only costs $17 now. Please note that the base price of the frames remains the same. (Credit: Kate Hodgetts from Wellington, Pip Hough from Christchurch, Jennifer Streat from Oamaru.)

  2. 50%+ price drop on premium paper stocks. This is a permanent change as well. For example, the extra charge to upgrade a set of 3 8x10" large format prints to Premium Archival paper has come down from $15 to $7. (Credit: Ashley Syms from Masterton. )


I mentioned in our New Year Resolution for 2018 that we have 360 issues reported by our customers. This past week we knocked off 20 of them. If we can keep this trend, we should have a much easier-to-use website by mid of May. Can't wait. Here are this week's changes:

  1. Removed the minimum of two strips requirement for the Giant Photostrip. We hear customer's feedback on this almost every week. We hear you. (Credit: Deeanna Piermarini from Papamoa, Kelly Rumens from Wellington, Rochelle Davis from Winton, Natasha Amadio from Papamoa, Jackie Kirikino from Gisborne, Jo Yearsley from Auckland, Nerolee Thurston from Queenstown.)

  2. New 20cm size option to the Wooden Hangers. If you have purchased a large 8" giant strip, or a portrant panoramic print, you'll need this. (Credit: Sarah Cavill from Auckland. Sarah was super helpful. She not only suggested this new size, but also took the photo below and allowed us to publish it. )

    Wooden hanger and giant strips
    Photo credit: Sarah Cavill, Henderson, Auckland

  3. Delivery date is now clearly indicated for each product. So now if you visit each product page, you'll see a clear indication of "if you order now, you will receive the package by X day". (Credit: Delphine Poulin from Auckland, Marley Matamua from Hamilton, Jana Macpherson from Arrowtown, Jo Wallis from Auckland)

So that's it. I'm looking forward to talking to you next week.

Alex

PS. A heartfelt "Thank you" to all of you who took the time to share your thoughts on last week's 2018 resolution article. It always makes us feel happier to know that we are not alone on this journey. 

I came across the following quote during my reading this week. I hope you enjoy it as much as I did.

“The moment that you feel that, just possibly, you’re walking down the street naked, exposing too much of your heart and your mind and what exists on the inside, showing too much of yourself. That’s the moment you may be starting to get it right.” —Neil Gaiman, University of the Arts commencement speech.”

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"Wow, I can't believe you only charge $10 for this. It's amazing. Definitely the best decision I've made this week!", said our customer @lizzybrown86.


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